Bruce Riggs is an executive coach, author, public speaker, trainer and prolific blogger. I caught up with him for a conversation about the key message he gives to his clients. That message is the need to build trust, both reaching out to customers and clients and reaching inward, knitting employees together into what can become a company’s most significant competitive advantage. He offered two great ways to think about trust within an enterprise. As you listen I suggest you take notes for your next sales call or staff meeting. Learn more about Bruce and his PerformOne Training Group at www.BruceRiggs.com. You will want him on your resource list! Listen to the Podcast: